Personal data
The default behavior of the SDK is to use behavioral targeting to serve personalized ads to users. This means that the SDK collects various types of personal data in order for it to build a profile about each app user, thus allowing personalizing ads according to users' interests. These include persistent and unique device identifiers such as the Android Advertising ID (AAID), the App Set ID and an identifier set by the SDK for each app installation, as well as users' exact locations, their physical addresses, their device models, their device operating systems, their IP addresses and exact the times at which they used apps that displayed our ads. The SDK may also collect data about users' inetractions with displayed ads, including tracking the ads users viewed or clicked over time and across all apps that use ReconEasyAds's SDKs. The SDK also has the right to share some or all of these types of personal data with third-party data recipients that can help us further improve our behvaioral targeting algorithms. In addition to using the collected data for behavioral advertising purposes, it will also be used for other purposes, which include helping us fulfill our legal obligations and improve the perforamce of the SDK. We therefore use the data collected from your app users for the following purposes:- Improving the performance of our SDKs: In addition to maintaining our inventory of ads, we fetch ads from a number of our advertising business partners. To ensure efficient delivery of ads to users' devices, we may use personal information collected from users to improve the algorithms employed to fetch ads and participate in ad bidding campaigns. Personal information will also be used to measure the effectiveness of our ad campaigns, identify publishers whose ads will be presented, ensure that users are exposed to ads that are appropraite for them, and track users' exposure to various types of ads. Support for all such features requires using device identifiers to have the ability to track users who were exposed to ads, apps from which users where exposed to ads, and developers who used our advertising SDKs. All these sources of personal information are employed to improve the performance of our services.
- Targeting users with advertisements: To improve the effectiveness of our ad targeting algorithms, we use personal information (including location information and device identifiers) collected from app users to identify the types of ads that will help our publishers improve the quality of their ads. This also entails using the collected data to build a profile that can uniquely identify users, track ads that they clicked on, and tailor ad serving based on their profiles (e.g., their locations and app usage habits). The collected data will also be shared with our advertising business partners for ad bidding purposes. For the same purpose, sharing user data with our advertising business partners will also help us improve the accuracy of ad targeting, by combining the personal information collected about users to create better user profiles, thus helping us work towards improving our ad targeting technology over time.
- Fulfilling our legal compliance obligations: Legal authorities might require access to personal information we collected about users for various purposes, including existing investigations or auditing our compliance with laws and regulations. Whenever we receive any such requests from legal authorities, we will respond by disclosing the information they requested to them. We are therefore committed to helping legal authorities with their enforcement efforts which could also contribute to serving our business interests.
- Preventing fraud: Similar to any business that relies on information technology, our advertising infrastructure could receive requests from attackers aiming at manipulating our targeting solutions to present specific behaviors (e.g., maximize revenues of specific developers). We may use personal information collected from users to detect anomalous behaviors and ensure security of our infrastructures. This will entail sharing personal information collected from users with providers of intrusion detection systems whose products are used by us to ensure that our technologies are protected at all times. For example, our systems prevent usage of our advertising services by apps that do not use API keys generated by us, and warn developers of potential misuse of their API keys once patterns of anomalous usage of these keys are detected.
- Serving our legitimate interests: Personal information collected from app users and app developers will be used for any purpose that serves our legitimate interests. This includes using personal information for ensuring that developers are using our services properly and in a way that does not lead to damaging our technologies. This also includes using collected personal data in our ongoing research efforts that aim at understanding how to further improve our ad targeting technologies to deliver ads of better quality, protect the security of our services, and ensure the reliability of our systems.
- Responding to user and developer requests: To ensure our ability to serve users and developers, personal information collected about them will be used to respond to their requests, which include enquiries about our services, about features about SDKs offer or information collected over a certain period of time.
- Marketing our SDKs to app developers: We will use personal information collected from app developers and users to market our products and services. For example, upon the release of new features in our SDKs, we will use personal information collected from developers to let them know about the changes made to the products they are using and how that will impact them. We may also share the information we collected with our business partners who help with our marketing efforts.
In addition to collecting and sharing personal information for the purposes described above, we may also receive information about users from our business partners who compiled datasets about the same users, thus allowing us to improve the accuracy of our ad targeting algorithms. While we will use personal information collected from users for the purposes disclosed in this privacy policy, the developer is solely responsible for understanding their compliance responsibilities and configuring the SDK for compliance accordingly. These includes their obligations to comply with privacy regulations applicable to them, such as the General Data Protection Regulation (GDPR), the Children's Online Privacy Protection Rule (COPPA) and the California Consumer Privacy Act (CCPA), as well as platform policies appplicable to their apps such as the Google Play Store policies. App developers can use the privacy settings provided in the SDK documentation linked above to configure their apps for compliance.
Information security
Given that our services collect and store personal information collected from app users, we employ cryptography to protect communications between apps and our servers, as well as to protect the data stored in our databases. While we are employing these security measures to secure collected data, we cannot guarantee that our systems are not vulnerable to certain attacks that could lead to the exposure of this data. If we become aware that users' data were exposed, we will notify app developers through email to allow them to notify their users accordingly.Children's privacy
We do not knowingly collect personal information from children. If your app is child-directed, you are responsible for using the privacy method we offered in the SDK documentation to prevent collecting personal data from your child users. The SDK assumes that all users are adults unless this privacy method is used to indicate otherwise. We allow the use of ReconEasyAds's SDK in child-directed apps only if they are configured properly by app developers to prevent transmission of children's personal information to us. While we offer privacy methods that can help app developers comply with the kids provisions of privacy laws, such as the Children's Online Privacy Protection Act (COPPA), the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), it is the developer's responsibility to vet ReconEasyAds for compliance with applicable privacy regulations before embedding it in their apps.Information for users in Europe
Our advertising SDKs can be used by apps running in Europe. The General Data Protection Regulation (GDPR) gives app users the right to control how their data is used by our SDKs and services. We use consent as a the main legal basis for collecting or sharing users' personal data with our business partners. As explained in our SDK documentation, we assume that user consent was obtained by the developer who used our advertising SDK unless we receive a signal from the SDK indicating that the user did not consent. It is the developers' responsibility to ensure that user consent is obtained before allowing the SDK to share users' personal data with us. This applies to children as well, as we assume that all users are adults unless the developer let us know that their app targets children through the use of the privacy functions explained in the SDK documentation.If you are a user or a developer whose personal information was collected by our services, you have the right to access the personal information we collected about you or request the deletion of this information. You can contact us to make such requests and we will act promptly on fulfilling them.
Information for users in California
Our advertising SDKs can be used by apps running in the United States, including California. The California Consumer Privacy Act (CCPA) applies to services which are used by California residents. These services include Android apps that are used from California. If you use our advertising SDK in your apps that target California residents, you are responsible for ensuring your compliance with the CCPA. By default, our advertising SDK shares data with business partners for various purposes, including behavioral advertising. If you need to opt out app users from the sale of personal information for CCPA compliance purposes, you can use one of the privacy methods offered by our SDK for this purpose, which is explained in our SDK documentation. If your app is used by children, you also need to communicate that to us to allow opting out children from using their personal information for purposes that are considered violations of the CCPA.If you are a user or a developer whose personal information was collected by our services, you have the right to access the personal information we collected about you or request the deletion of this information. You can contact us to make such requests and we will act promptly on fulfilling them.